About

We believe that to truly change behavior, we must first understand the core beliefs that drive that behavior. Beliefs are the filter through which we all interpret and process information; they are the personal knowledge and basic truths we use to interpret the world and decide what is true. Beliefs are deeply held and hard-wired in our brains and are not always revealed in what we do or say.

Until now, beliefs have been hard to understand, identify, and quantify. BeliefMap™ allows us, for the first time, to understand and map the core beliefs and personal archetypes that drive individual behavior, to help clients affect real change in the marketplace.